Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution, " and McDonald's has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim?In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo —and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.
eBook - ePub
The Greenwash Effect
Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands
- 280 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Greenwash Effect
Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands
About this book
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Information
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Dedication
- Introduction
- Banks
- Beer
- Big Box Grocery and Retail
- Cars
- Celebrities
- Coffee
- Earth Hour
- Electricity
- Fashion
- Fast Food
- Flights
- Freight
- Home Appliances and Entertainment
- Hotels
- Cruising and Casinos
- Media
- Online Searching, Shopping, Socialising
- Gasoline
- Pets
- Phones, Computers and Office Electronics
- Professional Services
- Real Estate
- Sex
- Soft Drinks
- Sports
- Sweet Treats
- Conclusion
- Epilogue
- Your Pocket Guide to Greenwashing
- Acknowledgements
- Index
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Yes, you can access The Greenwash Effect by Guy Pearse in PDF and/or ePUB format, as well as other popular books in Economics & Sustainability in Business. We have over 1.5 million books available in our catalogue for you to explore.