CustomHer Experience

The Importance of Tailoring Your Brand Experience to the Female Consumer

Katie Mares

• Publisher: Greenleaf Book Group Press
• Year: 2023
• Print ISBN:
  9798886450262
• eBook ISBN:
  9798886450279
• Topic: Betriebswirtschaft
• Subtopic: Unternehmensstrategie

The Buying Power of Women

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to

    • better understand the female consumer,
    • transform the transactional service a woman currently receives into the alluring, interactional experience she craves,
    • adjust their approach when interacting with customers, and
    • ignite a spark in their teams and companies.

CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women—the world’s most influential consumers—can’t live without. When businesses start doing that—and doing it well—they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else. Katie Mares’s book is for anyone in business who wants to completely upend their industry.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Preface
• Introduction The Future of Retail
• One The Evolution of Women and Their Spending Power
• Two Biology Meets Branding
• Three Making Her Fall in Love with Your Brand Experience
• Four Getting to Know Her. Getting to Know All About Her.
• Five Taking a Journey Through Her Eyes
• Six What the Chief Purchasing Officer Wants
• Seven Women on Top
• Eight The Merits of a Female-Friendly Workplace Culture
• Nine Becoming Emotionally Charged
• Ten Trust, Consistency, and Accountability
• Eleven A Message for the Ladies (and Gentlemen)
• Conclusion CustomHer Experience
• Acknowledgments
• Notes
• About The Author