Lexicalisation des noms des marques en français et en slovaque
eBook - ePub

Lexicalisation des noms des marques en français et en slovaque

  1. 232 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Lexicalisation des noms des marques en français et en slovaque

About this book

Renault ou renolt? Gauloise ou gauloiska? Comment les marques traversent-elles les frontières? Cet ouvrage, consacré à la question de la lexicalisation des noms de marques en français et en slovaque, apporte sa contribution à cette branche encore peu explorée de l'onomastique commerciale dédiée à la migration lexicale en proposant des pistes pour mieux comprendre ce phénomène symptomatique de l'interpénétration économique et culturelle des sociétés mondialisées.

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Yes, you can access Lexicalisation des noms des marques en français et en slovaque by Katarína Chovancova,Ludmila Meskova,Simona Krafcikova in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Couverture
  2. 4e de couverture
  3. Titre
  4. Copyright
  5. Remerciements
  6. Préface
  7. Avant-propos
  8. Chapitre 1. Les points de départ théoriques pour l’étude linguistique de la lexicalisation des noms de marques
  9. Chapitre 2. Les noms de marques et le marketing
  10. Chapitre 3. Le corpus de travail et la méthodologie de l’analyse
  11. Chapitre 4. L’analyse contrastive slovaque-français des noms de marques : description des noms de marques étudiés
  12. Chapitre 5. Les procédés d’adaptation et les indices de lexicalisation
  13. Conclusion
  14. Annexes. Les fiches descriptives des noms de marques
  15. Bibliographie
  16. Table des matières
  17. Adresse