eBook - ePub

Business in Latin America

Name: Business in Latin America
ISBN: 9781000846096

Strategic Opportunities and Risks

Fernando Robles,

Nila M. Wiese,

392 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Business in Latin America

Strategic Opportunities and Risks

Fernando Robles,

Nila M. Wiese,

About this book

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region's opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America.

The second edition has been thoroughly revised and updated to include:

The sources of economic, political, and natural risks, including the impact of COVID-19
The endemic role of corruption in institutions, the economy, and society
The region's cultural and social diversity and resilience
The role of technology and digitalization on corporate and marketing strategies
The challenges of managing local and regional supply chains

The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.

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Yes, you can access Business in Latin America by Fernando Robles,Nila M. Wiese in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.