eBook - ePub

International marketing in times of sustainability and digitalization

Name: International marketing in times of sustainability and digitalization
ISBN: 9783110772401

Erika Graf,

321 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

International marketing in times of sustainability and digitalization

Erika Graf,

About this book

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago.

This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges.

Supplementary materials for the book are available!

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Yes, you can access International marketing in times of sustainability and digitalization by Erika Graf in PDF and/or ePUB format, as well as other popular books in Business & International Marketing. We have over one million books available in our catalogue for you to explore.