Social Media Mobile Marketing: New age of commercially lucrative relationships

Kavita Singh

• Publisher: Society Publishing
• Year: 2023
• eBook ISBN: 9781774696644
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

Smartphones are now practically an essential item for most of the world. Businesses that do not make use of this modality are bound to lose out to major corporations that are already trying to dominate this segment. COVID-19 has made it a matter of urgency to make use of the internet in new and imaginative ways. In a market with dwindling customers, it makes sense to find as many ways as possible of reaching them. This book will discuss the opportunities that social media and the internet generally present. Simultaneously, this book highlights the limitations of these modalities in terms of engaging customers that may be used to the old-fashioned way of getting to know brands and establishing a personal relationship with them.

Table of contents

• Cover
• Title Page
• Copyright
• ABOUT THE AUTHOR
• TABLE OF CONTENTS
• List of Figures
• List of Abbreviations
• Preface
• Chapter 1 Introduction to Social Media Marketing
• Chapter 2 Constructing an Online Community for Marketing Purposes
• Chapter 3 Social Aspects of the Internet and Marketing
• Chapter 4 Visibility and Influences in e-Marketing
• Chapter 5 Communicating Online for Marketing Purposes
• Chapter 6 The Sharing Economy Online
• Chapter 7 Evolution of Social Media Towards e-Commerce
• Chapter 8 Online Communities in a Marketing Paradigm
• Chapter 9 Concluding Remarks
• Bibliography
• Index
• Back Cover