eBook - PDF

The Media Swirl

Name: The Media Swirl
ISBN: 9781478023692

Politics, Audiovisuality, and Aesthetics

Carol Vernallis,

English
PDF
Available on iOS & Android

eBook - PDF

The Media Swirl

Politics, Audiovisuality, and Aesthetics

Carol Vernallis,

About this book

From fan-generated content on TikTok to music videos, the contemporary media landscape is becoming ever more vast, spectacular, and intense. In The Media Swirl Carol Vernallis examines short-form audiovisual media—Beyoncé's Lemonade, brief sequences from Baz Luhrmann's The Great Gatsby, TikTok challenges, YouTube mashups, commercials, and many other examples—to offer ways of understanding digital media. She analyzes music videos by Beyoncé, Lady Gaga, Janelle Monáe, Kendrick Lamar, Anderson .Paak, and others to outline how sound and image enhance each other and shape a viewer's mood. Responding to today's political-media landscape through discussions of Fox News and Presidential inaugurations, Vernallis shows how a media literacy that exceeds newscasts and campaign advertising is central to engaging with the democratic commons. Forays into industry studies, neuroscience, and ethics also inform her readings. By creating our own content and knowing what corporations, the wealthy, and the government do through media, Vernallis contends, we can create a more just world.

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Yes, you can access The Media Swirl by Carol Vernallis in PDF and/or ePUB format, as well as other popular books in Social Sciences & Pop Music. We have over one million books available in our catalogue for you to explore.