Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change. Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees. Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common: 1.The actions are authentic
2.They revolve around the CEO
3.They signal a clean break with the past, and a clear path to the future
4.They appeal to employee heads and hearts
5.They're often theatrical or dramatic
6.They're told, and re-told, throughout the organization With extensive and inspiring examples of stories containing these attributes, the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.
eBook - ePub
The Secret of Culture Change
How to Build Authentic Stories That Transform Your Organization
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Secret of Culture Change
How to Build Authentic Stories That Transform Your Organization
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Information
Topic
Negocios y empresaSubtopic
LiderazgoTable of contents
- Cover
- Title Page
- Copyright Page
- Contents
- Preface
- Dedication
- List of Stories in the Book
- Chapter One: Building Stories to Change Your Organization’s Culture
- Chapter Two: Why Culture Change Is Different
- Chapter Three: Building Authentic Stories
- Chapter Four: Star in Your Own Story
- Chapter Five: Stories That Break with the Past, with a Path toward the Future
- Chapter Six: Build Stories for the Head and Heart
- Chapter Seven: Story Building as Theater
- Chapter Eight: Creating a Story Cascade
- Chapter Nine: Making Culture Change Stick
- Chapter Ten: How to Build Your Own Culture-Changing Stories
- Discussion Guide
- Notes
- Acknowledgments
- Index
- About the Authors
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Yes, you can access The Secret of Culture Change by Jay B. Barney,Manoel Amorim,Carlos Júlio in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Liderazgo. We have over 1.5 million books available in our catalogue for you to explore.