So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Information
Topic
ArtSubtopic
EntrepreneurshipTable of contents
- Cover
- Title Page
- Copyright
- Contents
- Fauxword
- Introduction
- 1 The First Days
- 2 The Tyranny of Fast Growth
- 3 But What Kind of Beer … ?
- 4 Creative Funding
- 5 Dramas and Debacles
- 6 Tried and Tested
- 7 The Birth of a Brand
- 8 The Arrival of Our IPA
- 9 Flavors and Labels
- 10 Down with Dogma
- 11 The Experimental Recipes
- 12 The Brewery
- 13 Moving to Petaluma
- 14 Moving Again
- 15 A Word about Brewers
- 16 The ST. Patrick’s Day Massacre
- 17 The Beer Sanctuary
- 18 Current Life on Planet Lagunitas
- Afterword
- Epilogue
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Yes, you can access So You Want to Start a Brewery? by Tony Magee,Tony Magee in PDF and/or ePUB format, as well as other popular books in Art & Entrepreneurship. We have over 1.5 million books available in our catalogue for you to explore.