
People's Guide to Publishing
Building a Successful, Sustainable, Meaningful Book Business From the Ground Up
- 416 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
People's Guide to Publishing
Building a Successful, Sustainable, Meaningful Book Business From the Ground Up
About this book
So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to: Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.
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Information
Table of contents
- FOREWORD: The Underground Is Bigger than the Mainstream
- INTRODUCTION: What a Publisher Does
- 1. BUILDING YOUR MOVEMENT: Make Books that Need to Exist
- 2. TITLE DEVELOPMENT: How to Make Books that Readers will Find & Relate To
- 3. PRINTING BOOKS: Making the Packaging Match the Product
- 4. WHERE TO SELL BOOKS: Putting Your Work in Readers’ Hands
- 5. HOW TO SELL BOOKS: Fulfillment at Every Level
- 6. DOING THE LABOR: Who Are Your Staff?
- 7. ACQUISITIONS & EDITORIAL: Connecting with the Right Authors & Making Their Books Worth Reading
- 8. OWNERSHIP & RIGHTS: Legally Setting Yourself Up for Success
- 9. CONTRACTS: Outlining Your Agreements
- 10: PUBLICITY & LAUNCH: Growing Your Small World
- 11: MONEY: Understanding & Planning Your Press’ Future
- CONCLUSION: The Future of Publishing
- APPENDIX