Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: · The feasibility analysis, marketing plan, and strategic planning tools.· Lecture slides for each chapter.· Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.
- 192 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- 1 Conceptual Foundations of Tourism Enterprises
- 2 Entrepreneurship and New Ventures
- 3 Creativity and Innovation
- 4 Marketing, Service Quality and Distribution
- 5 Business Strategy and Growth
- 6 Human Capital and Human Resources
- 7 Leadership for Tourism Enterprises
- 8 Sources of Financial Capital
- 9 Managing Financial Performance
- 10 Social Capital and Business Networks
- 11 Crisis Management and Entrepreneurial Resilience
- 12 Digital Disruption and New Business Models
- 13 Template 1: Marketing Planning and Strategy
- 14 Template 2: Feasibility Analysis
- Index
- Back Cover
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Yes, you can access Managing Tourism Enterprises by Rob Hallak,Craig Lee in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.