eBook - ePub

Managing Tourism Enterprises

Name: Managing Tourism Enterprises
ISBN: 9781789249446

Start-up, Growth and Resilience

Rob Hallak,

Craig Lee,

192 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Managing Tourism Enterprises

Start-up, Growth and Resilience

Rob Hallak,

Craig Lee,

About this book

Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: · The feasibility analysis, marketing plan, and strategic planning tools.· Lecture slides for each chapter.· Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.

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Yes, you can access Managing Tourism Enterprises by Rob Hallak,Craig Lee in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.