Il Marketing Plan vincente
eBook - ePub

Il Marketing Plan vincente

Il metodo in una pagina per il vostro successo

Allan Dib

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  1. 256 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Il Marketing Plan vincente

Il metodo in una pagina per il vostro successo

Allan Dib

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About This Book

Per avviare un'impresa di successo dovete smettere di intraprendere azioni di marketing casuali e iniziare a seguire un piano affidabile per una rapida crescita del business. Creare un marketing plan Ú sempre stato considerato un processo difficile, che richiede un grande investimento di tempo, e proprio per questo viene spesso ignorato. In questo libro l'imprenditore seriale, nonché marketer ribelle Allan Dib, illustra un'innovativa tecnica di marketing che permette di creare un marketing plan in modo semplice e veloce. Il risultato Ú il marketing plan in una sola pagina, suddivisa in nove quadranti da compilare. Nei tre 'atti' del libro impariamo a scegliere il mercato di riferimento, a interessare i clienti, a creare il messaggio e convertire i lead in vendite, creando customer experience di alto livello. Alla fine di questo viaggio, ogni operatore di marketing o piccolo imprenditore saprà esattamente come predisporre il miglior marketing plan per il proprio segmento di mercato.

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Information

Publisher
Hoepli
Year
2017
ISBN
9788820381769
Topic
Negocios y empresa
Subtopic
Negocios en general

Table of contents