eBook - ePub

The Innovation Odyssey

Name: The Innovation Odyssey
ISBN: 9781000866230

Lessons from an Impossible Project

Christophe Midler,

Marc Alochet,

Christophe De Charentenay,

226 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Innovation Odyssey

Lessons from an Impossible Project

Christophe Midler,

Marc Alochet,

Christophe De Charentenay,

About this book

Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.

The book features in lessons in:

Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world
Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
Innovation demonstrating that the electrification of mobility can be combined with affordable prices
Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.

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Yes, you can access The Innovation Odyssey by Christophe Midler,Marc Alochet,Christophe De Charentenay in PDF and/or ePUB format, as well as other popular books in Commerce & Industrie automobile. We have over one million books available in our catalogue for you to explore.