eBook - ePub

The Brompton

Name: The Brompton
ISBN: 9781782838647

Engineering for Change

Will Butler-Adams,

Dan Davies,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Brompton

Engineering for Change

Will Butler-Adams,

Dan Davies,

About this book

A TIMES BEST BUSINESS BOOK OF 2022 SHORTLISTED FOR A BUSINESS BOOK AWARD 'A gripping story about a great British brand' Jeremy Vine Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

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Yes, you can access The Brompton by Will Butler-Adams,Dan Davies in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over one million books available in our catalogue for you to explore.