eBook - ePub

Events Management for the Infant and Youth Market

Name: Events Management for the Infant and Youth Market
ISBN: 9781804556924

Hugues Seraphin,

268 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Events Management for the Infant and Youth Market

Hugues Seraphin,

About this book

Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people. Bringing together practitioners and academics in unparalleled partnership, ground-breaking research is presented on event design and type in Europe, America, Asia, and Australia. The focus is on real-world application of ideas formed from empirical data.

Topics include: the 'greening' of events, factors affecting attendance, satisfaction, and the loyalty of customers, plus a detailed cross-section and analysis of stakeholders. Four types of events are covered, business, family, sports, and cultural. The scale of events encompass local community gatherings, business events, and private functions. Practical guidelines are given for the planning and delivering of these events successfully for infants and young adults. This is the future of events, as seen by leading experts and professionals.

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Yes, you can access Events Management for the Infant and Youth Market by Hugues Seraphin in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.