Flor de posicionamiento
eBook - ePub

Flor de posicionamiento

Popularidad y jugadas políticas en campañas electorales

Lucio Guberman

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  1. 94 pages
  2. Spanish
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Flor de posicionamiento

Popularidad y jugadas políticas en campañas electorales

Lucio Guberman

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About This Book

En la comunicación política actual, comprendida como quien define, decide, hay que tener siempre presente la importancia de definirnos y definirlos. El modelo flor de posicionamiento ofrece un paso a paso para presentar al propio candidato y a sus adversarios. Esta metodología organiza el trabajo de campaña, la producción de los materiales publicitarios y la acción política con mayor eficacia. También brinda una matriz para utilizar las redes sociales, los medios de comunicación tradicionales y la vía pública de manera acertada y equilibrada. Por eso, este libro sirve para instalar candidaturas en la mente de los votantes. Veinticinco años de campañas electorales sintetizados en un método exitoso tanto para gente que desconoce el tema como para políticos de carrera.

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Information

Publisher
Editorial Biblos
Year
2023
ISBN
9789878141268
Topic
Política y relaciones internacionales
Subtopic
Campañas políticas y elecciones

Table of contents