Teaching Cases in Tourism, Hospitality and Events
- 352 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Teaching Cases in Tourism, Hospitality and Events
About this book
The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. The book covers: - General management, including innovation, ethics, and sustainability;- Strategic management, including business models, SWOT analyses and internationalisation;- Human resource management, including motivating employees, conflict management and work-life balance;- Marketing, including managing service quality, branding and new service development;- Financial management, including budgeting, risk management and forecasting;- Operations management, including food and beverage delivery, revenue management and health and safety.A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Dedication
- Title page
- Copyright
- Contents
- Contributors
- Preface
- Foreword
- Acknowledgements
- 1 Discovering Southern Latium: a Daily Excursion from Rome
- 2 Developing Virtual Tourism in the Wake of COVID-19: a Critical Function of Tourism Destination Management Organizations
- 3 Why Workers Are Not Returning to the Hospitality and Tourism Industry: a Turning Point
- 4 Last Time They Were Here, This Time They Were Not: Environmental Factors behind the Introduction or Discontinuation of Robot Hotels
- 5 The Tourism Pursuit App – Can Tourism Destinations be Gamified?
- 6 The Role of Locational Factors in Influencing the Overall Rating Experience of Hotel Visitors: an Application of Tripadvisor Data in Barcelona
- 7 Convert ‘Good’ to ‘Excellent’ Tourism Governance: Improve Indigenous Engagement
- 8 COVID-19 a Disaster for Heritage Business Models – Victoria & Albert Museum Case Study
- 9 Disaster Management for Coastal Tourism Destinations of Odisha
- 10 Start from Scratch: Managing the Life Cycle and Sustaining Tourist Destinations
- 11 Water Management in Hotels Using Tap Specs in Conjunction with the Ishikawa Approach
- 12 Paradise Splendour
- 13 Café Cherrapunjee: a Guest House with a Sustainable Approach
- 14 The Twinhill Hotel: Revenue Management at a Family-owned Hotel
- 15 To Stay or Not to Stay: How to Convince the Very First Guest of a Resort Property
- 16 Mayday, Mayday: Falling Off a Legacy
- 17 Learning from Hilton Worldwide – Successful Corporate Social Responsibility Strategies
- 18 Researching to Solve the Problem of Developing a Skilled Workforce in Tourism and Hospitality: a Case of the Sultanate of Oman
- 19 Leveraging Artificial Intelligence in Hospitality and Tourism for Success
- 20 Solving the Drive-through Crisis with Service Blueprinting
- 21 Use of Customers’ Satisfaction Survey to Segment the Tourism Market
- 22 Present Your Choice of Management Information System (MIS) Mix
- 23 Small Events Snowballing into Large Effects – Using Economic Impact Analysis with a Winter Sports Non-profit Organization
- 24 Operations Research in Tourism: Developing Tourist Circuits
- 25 Sustainability of Artists and Craft Persons During COVID-19: a Case Study of Kalakriti Creations
- 26 Sage Bliss: the Question of Employee Equity
- 27 Hotel Dream – Reinventing the Segmentation, Targeting and Positioning for Resilience
- Index
- Back Cover