Universal Principles of Branding
eBook - ePub

Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

Mark Kingsley

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  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

Mark Kingsley

Book details
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About This Book

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical fordefining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairsclear explanationsof eachprinciplewithvisual examplesof it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featuredprinciples are as diverse as:

  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine


Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are includedand provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Information

Publisher
Rockport Publishers
Year
2023
ISBN
9780760378212
Topic
Design
Subtopic
Graphic Design

Table of contents