eBook - ePub

Universal Principles of Branding

Name: Universal Principles of Branding
ISBN: 9780760378212

100 Key Concepts for Defining, Building, and Delivering Brands

Mark Kingsley,

224 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

Mark Kingsley,

About this book

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

Authenticity
Social Responsibility
World Building
Gatekeepers
Rituals and routine

Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Yes, you can access Universal Principles of Branding by Mark Kingsley in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.