The Online Marketplace Advantage
eBook - ePub

The Online Marketplace Advantage

Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Online Marketplace Advantage

Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

About this book

Revolutionize your business with the power of marketplaces

In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.

Through dozens of case studies, real-word examples, and proprietary marketplace research you'll learn:

  • How to turn the marketplace model into your business' competitive advantage
  • The make-or-break decisions for launching an industry-leading enterprise marketplace fast
  • The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers

With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.

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Yes, you can access The Online Marketplace Advantage by Philippe Corrot,Adrien Nussenbaum in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Business allgemein. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2023
Print ISBN
9781119864745
eBook ISBN
9781119864820

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Copyright
  5. Dedication
  6. Introduction: The Marketplace Imperative
  7. 1 Our Marketplace Discovery
  8. 2 Defining the Marketplace Opportunity for Retail
  9. 3 The Marketplace Revolution Comes to B2B
  10. 4 Designing Your Marketplace Strategy for Maximum Impact
  11. 5 Make‐or‐Break Marketplace Best Practices at Launch and Beyond
  12. 6 Feeding the Flywheel – Scaling Your Marketplace
  13. Conclusion: The Marketplace Revolution Rolls On
  14. Acknowledgments
  15. Author Bios
  16. Index
  17. End User License Agreement