Doing Business in South Asia
eBook - ePub

Doing Business in South Asia

A Case Study Collection

G.V. Muralidhara, G.V. Muralidhara

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  1. 166 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Doing Business in South Asia

A Case Study Collection

G.V. Muralidhara, G.V. Muralidhara

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About This Book

This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia.

The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations.

Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.

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Information

Publisher
Routledge
Year
2023
ISBN
9781000876260
Edition
1
Topic
Business
Subtopic
International Business
Index
Business

Table of contents