The Middle East has for a long time been at the centre of global trade as well as political interest. Demographic and social change shifts in global economic power, rapid urbanisation, climate change and resource scarcity, and significant technological development make this region both complex and hugely important.

Doing Business in the Middle East highlights both the opportunities and constraints confronting foreign investors in the region and proposes strategies on how best to overcome them. The book explores the existing and emerging political and legal frameworks, sociocultural patterns, national infrastructures, regulatory environment, conflict resolution and how to negotiate in the Middle East. It also provides useful insights into how to approach advertising and marketing, promotion and distribution, and also at the strategies for investing in the region and appropriate modes of entry. With a number of features such as case studies, examples of effective and ineffective practices, clear takeaways, and a note on a future agenda on each given topic, this book is highly practical.

Based on robust research, this comprehensive guide to doing business in the Middle East is an ideal reference tool for potential foreign investors, those who are already doing business or intend to do so in the region, and for a range of business and policy decision-makers. The book is also suitable for students and researchers in the fields of international management and business, international and strategic HRM, cross-cultural management, and business communication.

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Yes, you can access Doing Business in the Middle East by Pawan Budhwar, Vijay Pereira, Pawan Budhwar,Vijay Pereira,Pawan S. Budhwar, Pawan S. Budhwar, Vijay Pereira in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.