Sponsored Editorial Content in Digital Journalism
eBook - ePub

Sponsored Editorial Content in Digital Journalism

  1. 146 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Sponsored Editorial Content in Digital Journalism

About this book

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends, merges and disguises material that is sponsored with material that is or appears to be independent editorial.

The chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction, authors address political and commercial sponsorship across production, content and audience research, developing and combining these in innovative ways to advance the study of paid-for content in contemporary digital journalism. This book was originally published as a special issue of the journal Digital Journalism.

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Yes, you can access Sponsored Editorial Content in Digital Journalism by Jonathan Hardy in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Media Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
Print ISBN
9781032453545
eBook ISBN
9781000877977
Edition
1
Topic
Languages & Linguistics
Subtopic
Media Studies
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. Citation Information
  7. Notes on Contributors
  8. 1 Introductionā€”Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing
  9. 2 The Creation of Branded Content Teams in Spanish News Organizations and Their Implications for Structures, Professional Roles and Ethics
  10. 3 Sponsored Content in Spanish Media: Strategies, Transparency, and Ethical Concerns
  11. 4 The Visual Boundaries of Journalism: Native Advertising and the Convergence of Editorial and Commercial Content
  12. 5 ā€œItā€™s in the Airā€ā€”Sponsored Editorial Content as a Path for Stealth Government Propaganda: The Case of Israeli Media
  13. 6 Native Advertising in the Chinese Press: Implications of State Subsidies for Journalist Professional Self-Identification
  14. 7 Sponsored Content in 2020: Back to the Future?
  15. 8 Journalism and the Voice Intelligence Industry
  16. Index