
- 672 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Contemporary Business
About this book
Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment.Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.
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Yes, you can access Contemporary Business by Louis E. Boone,David L. Kurtz,Brahm Canzer in PDF and/or ePUB format, as well as other popular books in Commerce & Commerce Général. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright
- PREFACE
- Brief Contents
- Contents
- Chapter 1: The Changing Face of Business
- Chapter 2: Economic Challenges Facing Business Today
- Chapter 3: International Business and Competing in World Markets
- Chapter 4: Business Ethics and Social Responsibility
- Chapter 5: Small Business and the Legal Forms of Business Ownership
- Chapter 6: Entrepreneurship and Starting a Business
- Chapter 7: Management, Leadership, and the Internal Organization
- Chapter 8: Human Resource Management: From Recruitment to Labor Relations
- Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
- Chapter 10: Production and Operations Management
- Chapter 11: Using Technology to Manage Information
- Chapter 12: Customer-Driven Marketing
- Chapter 13: Product and Distribution Strategies
- Chapter 14: Promotion and Pricing Strategies
- Chapter 15: Trends in E-Commerce
- Chapter 16: Understanding Accounting and Financial Statements
- Chapter 17: The Financial System and Investing
- Chapter 18: Financial Management
- APPENDIX A: Business Law
- APPENDIX B: Insurance and Risk Management
- APPENDIX C: Personal Financial Planning
- APPENDIX D: Developing a Business Plan
- APPENDIX E: Careers in Business Today
- APPENDIX F: Launching Your Career
- GLOSSARY
- NOTES
- COMPANY INDEX
- NAME INDEX
- SUBJECT INDEX
- EULA