
- 336 pages
- English
- PDF
- Available on iOS & Android
Essentials of Contemporary Business
About this book
This text is an unbound, binder-ready edition. We've listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use resource that today's students and teachers want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative -- all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead, in both their academic and business careers.
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Information
Table of contents
- Cover
- Copyright
- Title Page
- About the Author
- Preface
- Contents
- PART 1 Business in a Global Environment
- PART 2 Starting and Growing Your Business
- PART 3 Management: Building Organizational Capability for Superior Performance
- PART 4 Marketing Management
- PART 5 Managing Technology and Information
- PART 6 Managing Financial Resources
- Glossary
- Notes
- Name Index
- Subject Index
- International Index