"Global and Transnational Business" - Jetzt erscheint das erfolgreiche Lehrbuch in der 2. aktualisierten und erweiterten Auflage. Es diskutiert die turbulente Umgebung, in der internationale Unternehmen operieren und untersucht, welche Ansätze zur Strategiebestimmung und -implementierung geeignet sind. Die Autoren analysieren die Kernthemen im Bereich Management und Koordination bei globalen Unternehmen und verbinden die theoretischen und empirischen Aspekte des internationalen Management miteinander. Ferner untersuchen sie, welche Kräfte in der internationalen Unternehmensumgebung wirken, und welche Auswirkungen diese auf die Geschäftsstrategie haben. Mit neuem Material u.a. zu folgenden Themen: Unternehmensführung in transnationalen Unternehmen, kulturelle Aspekte im Internationalen Management; Unternehmertum und mittelständische Unternehmen im globalen Umfeld; E-Commerce und Anti-Globalisierungsbewegung.

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Yes, you can access Global and Transnational Business by George Stonehouse,David Campbell,Jim Hamill,Tony Purdie in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.