Hospitality Marketing Management
eBook - PDF

Hospitality Marketing Management

  1. 384 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Hospitality Marketing Management

About this book

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

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Yes, you can access Hospitality Marketing Management by David C. Bojanic,Robert D. Reid in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Preface
  6. Chapter 1 Introduction to Hospitality Marketing
  7. Chapter 2 The External Environment and Sustainability
  8. Chapter 3 Understanding the Behavior of Hospitality Consumers
  9. Chapter 4 Market Segmentation and Positioning
  10. Chapter 5 Developing a Marketing Plan
  11. Chapter 6 Information for Marketing Decisions
  12. Chapter 7 Pricing Strategy
  13. Chapter 8 Developing New Products and Services
  14. Chapter 9 Managing Products and Services
  15. Chapter 10 Distribution and Supply Chain Management
  16. Chapter 11 Electronic Commerce
  17. Chapter 12 Integrated Marketing Communications
  18. Chapter 13 Advertising and Social Media
  19. Chapter 14 Sales Promotions and Public Relations
  20. Chapter 15 Personal Selling
  21. Glossary
  22. Index
  23. EULA