Introduction to Behavioral Economics
eBook - PDF

Introduction to Behavioral Economics

David R. Just

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  1. 528 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Introduction to Behavioral Economics

David R. Just

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About This Book

Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics. Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text providesexperiments as a set of examples of the broader principles of behavior.

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Information

Publisher
Wiley
Year
2013
ISBN
9781118805923
Edition
1
Topic
Negocios y empresa
Subtopic
Negocios en general

Table of contents