Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics. Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text providesexperiments as a set of examples of the broader principles of behavior.
- 525 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Introduction to Behavioral Economics
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Table of contents
- Cover
- Title Page
- Copyright
- Brief Contents
- Contents
- Preface
- Chapter 1: Rationality, Irrationality, and Rationalization
- Part I: Consumer Purchasing Decisions
- Part 2: Information and Uncertainty
- Part 3: Time Discounting and the Long and Short Run
- Part 4: Social Preferences
- Glossary
- Index
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Yes, you can access Introduction to Behavioral Economics by David R. Just in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.