Research Methods For Business
eBook - PDF

Research Methods For Business

A Skill Building Approach

  1. 432 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Research Methods For Business

A Skill Building Approach

About this book

Research Methods For Business, 8th Australia and New Zealand Edition explains the principles and practices of using a systematic, organised method for solving problematic issues in business organisations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.

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Yes, you can access Research Methods For Business by Roger Bougie,Uma Sekaran in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2021
Print ISBN
9781119683483
eBook ISBN
9781119683605
Edition
8
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. About the Authors
  6. Preface
  7. Chapter 1 Introduction to Research
  8. Chapter 2 The Scientific Approach and Alternative Approaches to Investigation
  9. Chapter 3 Defining the Management Problem
  10. Chapter 4 Defining the Research Problem
  11. Chapter 5 The Critical Literature Review
  12. Chapter 6 Theoretical Framework and Hypothesis Development
  13. Chapter 7 Elements of Research Design
  14. Chapter 8 Interviews
  15. Chapter 9 Observation
  16. Chapter 10 Administering Questionnaires
  17. Chapter 11 Experimental Designs
  18. Chapter 12 Measurement of Variables: Operational Definition
  19. Chapter 13 Measurement of Variables: Scaling, Reliability and Validity
  20. Chapter 14 Sampling
  21. Chapter 15 Quantitative Data Analysis
  22. Chapter 16 Quantitative Data Analysis: Hypothesis Testing
  23. Chapter 17 Qualitative Data Analysis
  24. Chapter 18 Conclusions
  25. Chapter 19 The Research Report
  26. A Final Note to Students
  27. Statistical Tables
  28. Glossary
  29. Bibliography
  30. Index
  31. EULA