
- 464 pages
- English
- PDF
- Available on iOS & Android
About this book
Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business.
Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the "Entrepreneur's Dilemma"—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.
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Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Brief Contents
- Contents
- Chapter 1 Understanding Small Business
- Chapter 2 Starting a New Business
- Chapter 3 Family Business
- Chapter 4 Franchising for Small Firms
- Chapter 5 Small Business Ownership Through Acquisition
- Chapter 6 Small Business Marketing
- Chapter 7 Small Business Accounting
- Chapter 8 Small Business Finance
- Chapter 9 Small Business and the Law
- Chapter 10 Ethics and Social Responsibility
- Chapter 11 Leadership and Its Challenges
- Chapter 12 Human Resources Management
- Chapter 13 Operations and Supply Chain Management
- Chapter 14 Global Opportunities for Small Firms
- Chapter 15 Strategic Thinking for Small Firms
- Chapter 16 Business Planning for Small Firms
- Chapter 17 Harvesting the Business
- Index
- EULA