As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
- 512 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Sports Event Management and Marketing Playbook
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Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Foreword
- Series Editor Foreword
- Preface
- Acknowledgments
- Introduction
- Play 1: Defining and Developing Objectives, Strategies, and Tactics
- Play 2: Identifying Costs
- Play 3: Identifying Revenue Streams
- Play 4: Soliciting and Selecting Host Cities and Venues
- Play 5: Starting the Clock on the Sports Event Planning Process
- Play 6: Understanding the Sports Event–Sponsor Relationship
- Play 7: Teaming with Sponsors
- Play 8: Maximizing and Servicing the Media Partnership
- Play 9: Activating the Sports Event Marketing Plan
- Play 10: Engaging the Community
- Play 11: Accommodating and Managing Guests
- Play 12: Presenting Your Event
- Play 13: Working with Broadcasters
- Play 14: Managing for the Unexpected
- Play 15: Reviewing the Game Tapes
- Play 16: Planning Your Future in Sports Event Management and Marketing
- Appendix 1: Event Expense Budget Worksheet
- Appendix 2: Event Revenue Budget Worksheet
- Appendix 3: Sample Host City Request for Proposal
- Appendix 4: Request for Proposal Evaluation Form
- Appendix 5: Sample Facility Event License Agreement
- Appendix 6: Facility Selection Survey Form (simplified)
- Appendix 7: Sample Sports Event Sponsorship Deck
- Appendix 8: Sample Sponsorship Agreement
- Appendix 9: Sports Event Participant Release
- Appendix 10: Sample Sports Event Rundown (pre-event)
- Appendix 11: Sport Management Programs: United States
- Appendix 12: Sports Industry Career Resources
- Index
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Yes, you can access The Sports Event Management and Marketing Playbook by Frank Supovitz, Joe Goldblatt in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over 1.5 million books available in our catalogue for you to explore.