Strategic Management
eBook - PDF

Strategic Management

  1. 464 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Strategic Management

About this book

"Strategic Management" wurde speziell fĂŒr Manager konzipiert, die bereits Gesamtverantwortung fĂŒr ein Unternehmen tragen oder in Zukunft tragen werden. Die wesentliche Voraussetzung, die sie fĂŒr diesen Job mitbringen mĂŒssen, ist eine gut entwickelte FĂ€higkeit zum strategischen Denken. Die Autoren haben hier geeignete Konzepte, Methoden und Techniken zusammengestellt, mit deren Hilfe diese FĂ€higkeit entsprechend geschult und weiterentwickelt werden kann. Dabei stĂŒtzen sie sich auf Forschungsergebnisse verschiedener Disziplinen, die fĂŒr das strategische Management von Nutzen sind. SchwerpunktmĂ€ĂŸig greifen sie jedoch auf ihren eigenen fachlichen Hintergrund zurĂŒck - die theoretische und empirische Mikroökonomie und die Organisationstheorie.
Die Autoren sind Dozenten an der Graduate School of Business der Standford UniversitĂ€t und unterrichten dort den Pflichtkurs 'Strategisches Management'. Das Besondere an diesem Buch ist, dass es sich didaktisch an diese Lehrveranstaltung anlehnt und genau auf die BedĂŒrfnisse von angehenden strategischen Managern eingeht.

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Yes, you can access Strategic Management by Garth Saloner,Andrea Shepard,Joel Podolny in PDF and/or ePUB format, as well as other popular books in Business & Decision Making. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2016
Print ISBN
9780470009475
eBook ISBN
9780470479339
Edition
1
Topic
Business
Subtopic
Decision Making
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. CONTENTS
  5. 1 INTRODUCTION
  6. 2 BUSINESS STRATEGY
  7. 3 COMPETITIVE ADVANTAGE
  8. 4 INTERNAL CONTEXT: ORGANIZATION DESIGN
  9. 5 ORGANIZATION AND COMPETITIVE ADVANTAGE
  10. 6 EXTERNAL CONTEXT: INDUSTRY ANALYSIS
  11. 7 THE SPECTRUM OF COMPETITION AND NICHE MARKETS
  12. 8 COMPETITION IN CONCENTRATED MARKETS
  13. 9 ENTRY AND THE ADVANTAGE OF INCUMBENCY
  14. 10 CREATING AND CAPTURING VALUE IN THE VALUE CHAIN
  15. 11 STRATEGIC MANAGEMENT IN A CHANGING ENVIRONMENT
  16. 12 STRATEGY IN MARKETS WITH DEMAND-SIDE INCREASING RETURNS
  17. 13 GLOBALIZATION AND STRATEGY
  18. 14 CORPORATE STRATEGY: MANAGING FOR VALUE IN A MULTIBUSINESS COMPANY
  19. 15 THE STRATEGY PROCESS
  20. APPENDIX APPLYING GAME THEORY TO STRATEGIC MANAGEMENT
  21. CREDITS
  22. INDEX