Wiley Pathways E-Business
eBook - PDF

Wiley Pathways E-Business

Greg Holden, Shannon Belew, Joel Elad, Jason R. Rich, Don Gulbrandsen

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  1. 480 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Wiley Pathways E-Business

Greg Holden, Shannon Belew, Joel Elad, Jason R. Rich, Don Gulbrandsen

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About This Book

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

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Information

Publisher
Wiley
Year
2015
ISBN
9781119111641
Edition
1
Subtopic
E-Commerce

Table of contents