Case Studies on the Business of Nutraceuticals, Functional and Super Foods
eBook - ePub

Case Studies on the Business of Nutraceuticals, Functional and Super Foods

  1. 220 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Case Studies on the Business of Nutraceuticals, Functional and Super Foods

About this book

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products.In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry.Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges.Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy.The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. - Explores the importance of understanding consumers when defining a market strategy - Highlights the importance of adopting a sustainable orientation in the nutraceutical industry - Addresses the competitive dynamics that are currently affecting the nutraceutical industry

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Yes, you can access Case Studies on the Business of Nutraceuticals, Functional and Super Foods by Cristina Santini,Stefania Supino,Lucia Irene Bailetti in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Nutrition, Dietics & Bariatrics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Case Studies on the Business of Nutraceuticals, Functional and Super Foods
  2. Chapter 1 The Nutraceutical Industry: trends and dynamics
  3. Chapter 2 A short review on willingness to pay for novel food
  4. Chapter 3 Market-oriented methodologies that integrate the consumer into the functional foods new product development process: Part 1 contemporary approaches
  5. Chapter 4 Market-oriented methodologies that integrate the consumer into the functional foods new product development process: Part 2 advanced approaches
  6. Chapter 5 Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation
  7. Chapter 6 Nutraceutical and functional value of carob-based products The LBG Sicilia Srl Case Study
  8. Chapter 7 Breaking the cycle of malnutrition through sustainable business models: The case of ready-to-use therapeutic foods
  9. Chapter 8 Typical plant-based food from a nutraceutical perspective: The case of the Marche region
  10. Chapter 9 Organic and Made in Tuscany Spirulina: the story of Severino Becagli
  11. Chapter 10 Vanity and its impact on nutraceuticals’ awareness
  12. Conclusions
  13. Index