The Handbook of Managing and Marketing Tourism Experiences
eBook - PDF

The Handbook of Managing and Marketing Tourism Experiences

  1. 584 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Handbook of Managing and Marketing Tourism Experiences

About this book

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. 
It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Handbook of Managing and Marketing Tourism Experiences by Marios Sotiriadis,Dogan Gursoy, Marios Sotiriadis, Dogan Gursoy in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Front Cover
  2. The Handbook of Managing and Marketing Tourism Experiences
  3. Copyright Page
  4. Contents
  5. List of Contributors
  6. Introduction
  7. Part I: Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts
  8. Part II: Managing: Organizing and Delivering Tourism Experiences Aim: to analyze issues of managing tourism experiences within various contexts
  9. Part III: Marketing: Communicating and Promoting Tourism Experiences Aim: to approach and analyze the marketing function within the same or other contexts and/or industries
  10. Part IV: Monitoring and Evaluating Tourism Experiences Aim: to consider and analyze issues and aspects related to the stage of post experience encounter
  11. Conclusions: Issues and Challenges for Managing and Marketing Tourism Experiences
  12. About the Authors
  13. Index