The Management Game of Communication
eBook - PDF

The Management Game of Communication

  1. 320 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Management Game of Communication

About this book

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

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Yes, you can access The Management Game of Communication by Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass, Peggy Simcic Brønn,Stefania Romenti,Ansgar Zerfass in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.
PART
I
LINKING
COMMUNICATION
AND
BUSINESS
This
page
intentionally
left
blank
BUSINESS
KNOWLEDGE
AS
A
LIMITED
SUCCESS
FACTOR
FOR
COMMUNICATION
MANAGERS:
RESULTS
OF
A
SURVEY
IN
THE
GERMAN-SPEAKING
CONTEXT
Holger
Sievert,
Lars
Rademacher
and
Anna
Weber
ABSTRACT
This
chapter
discusses
the
relevance
of
business
knowledge
and
manage-
ment
education
for
the
success
of
communication
managers.
Invitations
into
senior
management
circles
or
an
enhanced
cross-department
employ-
ability
are,
amongst
other
factors,
valued
as
indicators
of
success.
From
a
sample
of
751
answers
of
participants
from
German-speaking
countries
we
find
that
business
knowledge
has
not
grown
in
importance
during
the
last
decade.
To
the
contrary,
the
craftsmanship
in
communication
mat-
ters
has
increased
in
value.
Communication
executives
seem
to
profit
from
additional
business
education
on
a
personal
level,
but
this
is
no
secure
path
to
a
better
career.
Keywords:
Communication
management;
business
knowledge;
professionalization;
PR
competencies
The
Management
Game
of
Communication
Advances
in
Public
Relations
and
Communication
Management,
Volume
1,
3
À
21
Copyright
r
2016
by
Emerald
Group
Publishing
Limited
All
rights
of
reproduction
in
any
form
reserved
ISSN:
2398-3914/doi:
10.1108/S2398-391420160000001001
3

Table of contents

  1. Front Cover
  2. The Management Game of Communication
  3. Copyright Page
  4. Contents
  5. List of Contributors
  6. Series Preface
  7. Introduction
  8. Part I: Linking Communication and Business
  9. Part II: Communication, Leadership and Organisational Goals
  10. Part III: New and Emergent Thinking around the Practice
  11. About the Contributors
  12. Index