eBook - PDF

Marconomics

Name: Marconomics
ISBN: 9781786355652

Defining Economics through Social Science and Consumer Behavior

Ken R. Blawatt,

330 pages
English
PDF
Available on iOS & Android

eBook - PDF

Marconomics

Defining Economics through Social Science and Consumer Behavior

Ken R. Blawatt,

About this book

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

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Yes, you can access Marconomics by Ken R. Blawatt in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.