MSU Contributions to International Business and Innovation
eBook - PDF

MSU Contributions to International Business and Innovation

  1. 244 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

MSU Contributions to International Business and Innovation

About this book

Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.

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Yes, you can access MSU Contributions to International Business and Innovation by Tamer Cavusgil in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Front cover
  2. Michigan State University Contributions to International Business and Innovation
  3. Copyright page
  4. Contents
  5. List of contributors
  6. Preface
  7. Chapter 1. An introduction to the AIM volume on MSU contributions to research in international business and innovation
  8. Chapter 2. By the Red Cedar River: The development of my academic life in the field of international marketing and innovation
  9. Chapter 3. A personal reflection on MSU contributions to innovationsolnew products
  10. Chapter 4. Contributions of doctoral training at MSU: reflections and a tribute to Professor Cavusgil
  11. Chapter 5. Influences and aspects of the Michigan state doctoral program
  12. Chapter 6. Evolution of a research stream: Critical role of professor Cavusgil and Michigan State University
  13. Chapter 7. MSU - A cradle of success: My story
  14. Chapter 8. From global marketing strategy to global brand management: seeing the world through MSU colored lenses
  15. Chapter 9. Beginnings of a fulfilling career
  16. Chapter 10. Earning the doctoral degree: an example of relationship marketing
  17. Chapter 11. Developing scholars for the innovation age
  18. Chapter 12. The effects of MSU on me: A look at the past, present and future
  19. Chapter 13. Wine, hybrids and nanotech: Exploring the undesirables
  20. Chapter 14. The MSU flavor
  21. Chapter 15. The culture that impacts intergenerationally
  22. Chapter 16. A short essay on the program and the people who inspired me
  23. Chapter 17. From Central Asia to Michigan State University: The Foundations of an Academic Career
  24. Chapter 18. Reflections on my educational experience at Michigan State University
  25. Chapter 19. On becoming a scholar: The role of mentors and institutions in the emergence of scholarship
  26. Chapter 20. Reflections on the Research Path towards the Global company
  27. Chapter 21. From global experiences to global brands: A quest to understand what lies behind their universal success
  28. Chapter 22. The lifetime journey of international business for scholars and executives/managers: Collaboration with doctoral students
  29. Chapter 23. The meaning of a scholar
  30. Chapter 24. A world-class academic career: S. Tamer Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines