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Strategic Planning

Name: Strategic Planning
Author: Stanley Charles Abraham

A Practical Guide for Competitive Success

Stanley Charles Abraham

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253 pages
English
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eBook - PDF

Strategic Planning

A Practical Guide for Competitive Success

Stanley Charles Abraham

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About This Book

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.

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Information

Publisher

Emerald Group Publishing Limited

Year

2012

ISBN

9781780525211

Edition

Topic

Business

Subtopic

Business Strategy

Index

Business

will

show

at

least

one

consistent

pattern

(and

even

clarify

any

confusion

that

might

arise

from

these

deﬁnitions

when

considered

together).

It

shows

the

familiar

cycle

of

strategic

planning,

operational

planning,

implementation,

and

evaluation

and

control.

While

the

diagram

shows

these

as

linear

and

sequential

phases,

in

fact

they

are

anything

but.

For

example,

implementation

and

evaluation

and

control

occur

at

the

same

time

as

the

next

round

of

strategic

planning.

While

strategic

planning

is

deﬁned

as

a

process

to

devise

a

strategy

to

achieve

certain

purposes,

it

is

also

designed

to

make

a

number

of

other

strategic

decisions,

such

as

coming

up

with

a

vision

statement,

setting

objectives,

articulating

a

value

proposition,

and

clarifying

its

business

model.

Strategic

analysis

informs

the

strategic-planning

process

in

many

areas

—

and

strategic

thinking

not

only

drives

it,

but

is

also

singularly

responsible

for

the

quality

of

the

strategic

decisions

and

resulting

strategy.

(Again,

strategic

thinking

should

ideally

take

place

year

round,

not

just

at

strategic-planning

time.)

Everything

in

the

diagram

comprises

strategic

management,

the

true

‘‘bailiwick’’

of

the

president

or

CEO

and

the

company’s

board

of

directors.

Deﬁning

Key

Strategic

Terms

17