- 456 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Japanese animation is at the nexus of an international multimedia industry worth over $23.6 billion a year, linked to everything from manga to computer games, Pokémon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winning Spirited Away and beyond. Exploring the cultural and technological developments of the past century, Clements addresses how anime's history has been written by Japanese scholars, and covers previously neglected topics such as wartime instructional animation and work-for-hire for American clients. Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside – investigating its innovators, its unsung heroes and its controversies. This new edition has been updated and revised throughout, with full colour illustrations and three new chapters on anime's fortunes among Chinese audiences and subcontractors, 21st century trends in 'otaku economics', and the huge transformations brought about by the rise of global streaming technology.
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Information
Table of contents
- Cover
- Half-Title Page
- Dedication
- Title Page
- Contents
- Preface to the second edition
- Acknowledgements
- List of illustrations
- List of tables
- Introduction: What do we talk about when we talk about anime?
- 1 Kid Deko’s new picture book: Early cartoons in Japan 1912–21
- 2 The film factories: Animation technique and technology 1921–37
- 3 The Shadow Staff: Japanese animation at war 1931–48
- 4 The seeds of anime: Japanese animation industries 1946–62
- 5 Dreams of export: Tōei Dōga and MOM Production 1953–67
- 6 Warrior business: Tezuka’s anime revolution in context 1961–72
- 7 The Braun tube: Trended change in Japanese animation 1966–83
- 8 The third medium: The transformation of ownership and access 1977–96
- 9 The ‘Pokémon Shock’: Anime goes global 1984–97, 1997–2006
- 10 The digital engine: New technologies and animation 1983–2012
- 11 The Great Firewall: Anime and China 1979–2021
- 12 Holy Lands: Otaku economics 2005–22
- 13 Everything now: The transformation of distribution and exhibition 2015–23
- Epilogue: The new normal?
- Bibliography
- Index
- Copyright