Customer Intelligence
eBook - PDF

Customer Intelligence

From Data to Dialogue

Sean Kelly

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  1. 280 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Customer Intelligence

From Data to Dialogue

Sean Kelly

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About This Book

Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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Information

Publisher
Wiley
Year
2006
ISBN
9780470033258
Edition
1

Table of contents