eBook - PDF

Customer Intelligence

Name: Customer Intelligence
ISBN: 9780470033258

From Data to Dialogue

Sean Kelly,

280 pages
English
PDF
Available on iOS & Android

eBook - PDF

Customer Intelligence

From Data to Dialogue

Sean Kelly,

About this book

Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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Yes, you can access Customer Intelligence by Sean Kelly in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.