eBook - PDF

C.R.M Pocketbook

Name: C.R.M Pocketbook
Author: David Alexander

2nd Edition

David Alexander,

128 pages
English
PDF
Available on iOS & Android

eBook - PDF

C.R.M Pocketbook

2nd Edition

David Alexander,

About this book

An effective customer relationship management strategy can deliver a step change in customer engagement, profitability, revenue growth and sustainability. This second edition of the CRM Pocketbook will help managers take a more strategic approach to setting relationship management objectives and implementing practical plans in a multi-channel environment. Consumers are becoming more empowered and turning to channels where they can access their own personal information, have more say in how that information is used, and manage how often they receive marketing materials. They have the ability to compare and analyse product and service offerings without the need for interaction with suppliers. This book explains how organisations can build more effective engagement strategies that provide outstanding customer support and drive business value. There is a section describing the contribution needed from departments within organisations, including how to keep investors informed and supportive of CRM initiatives, leading to the delivery of the customer promise and business results.

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Yes, you can access C.R.M Pocketbook by David Alexander in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.