Joomla! 1.5 SEO
eBook - ePub

Joomla! 1.5 SEO

  1. 324 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Joomla! 1.5 SEO

About this book

In Detail

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO.
Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book.
Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site.

Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings.

In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs.
In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.

Get better rankings for your Joomla! site and attract more visitors using SEO techniques

Approach

This is a practical, hands-on book that will lead you through the process of search engine optimization of your Joomla!-based web site. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step in the SEO process.
Once you have finished reading the book and gone through the detailed plans from each chapter, you will have the knowledge to improve the rankings and visitor numbers of almost any Joomla!-based web site.

Who this book is for

This book is written for anyone using Joomla! ranging from owners of business sites to web site developers and personal web site owners. Any Joomla! web site owner who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal.

Some prior knowledge of Joomla! is expected but no prior knowledge of search engine optimization is needed for this book. The reader will get a deeper level of knowledge on how to make their web site rank better and attract more visitors to their site.

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Information

Publisher
Packt Publishing
Year
2009
Edition
1
eBook ISBN
9781847198167
Topic
Computer Science
Subtopic
Information Technology
Index
Computer Science

Joomla! 1.5 SEO

Herbert-Jan van Dinther

Table of Contents

Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. Developing your SEO and Keyword Strategy
Setting up your SEO strategy
Solving basic Joomla! 1.5 SEO problems
Global configuration meta tag settings
PDF, Print, and E-mail icons
Meta generator tag
Why do you need to do keyword research?
How to do basic keyword research
The tools of the trade
Free tools
Google's Adwords
Wordtracker
SEO Book Keyword Tool
Commercial tools
Keyword Elite
iBusinessPromoter
KeywordDiscovery and SEO toolkit
Choosing the right key words
Building your keyword list
Setting up your baseline statistics
Summary
2. Optimizing Site Structure
Optimizing your site structure for SEO
Using sections and categories to create structure
Sections and categories
Grouping related topics together
Putting your keywords to work
Create a better-optimized structure with keywords
How will a better structure affect your rankings
Improving your site's usability for users and search engines
Showing your site structure at a glance
Small and fast improvements for usability
Placing uncategorized articles
Improve your menu structure for SEO
Create a better structure with menus
Restructuring your menu items
How to use separators and submenus for SEO
Why a sitemap component is essential for search engines
Why you should use a sitemap.xml file
Installing and configuring a sitemap component
Installing and using Xmap sitemap component
Configuring Xmap
Other preference options
Adding menus to the sitemap
Linking to the sitemap
XML sitemaps for search engines
Submitting your sitemap to search engines
Verifying your site with Google
Uploading and verification
Your sitemap.xml in Google
Verifying your site with Yahoo!
Verifying your site with Bing
Your sitemap.xml in Bing
Using the robots.txt file to guide Search Engine Robots
Putting the robots to work
Improving the Joomla! robots.txt file
The Joomla! robots.txt file
Putting the sitemap link in robots.txt
Search engine webmaster tools
Summary
3. Improve Joomla! SEO with the Joomlatwork SEF Patch
Downloading and installing the Joomlatwork patch
Getting hold of the patch
Installing the patch
Make your titles more keyword rich
Create keyword-rich HTML titles for menus
Create keyword-rich HTML titles for pages
How to use the new Joomlatwork fields
Making better use of the HTML title
Improve your pages' metadata
Why does metadata matter? How does Google use it?
Using the description tag effectively
Using the keywords tag effectively
How to avoid duplicate meta tag descriptions and keywords
Control how search engines index your site
Control all search engines with the Robots meta tag
Google settings
Upgrade, uninstall, or modify the patch
Some other changes from the patch
Generator Meta name
Copyright
The Joomlatwork SEF component
Summary
4. How to Write Keyword-rich Articles
Importance of writing with keywords
Choosing your keywords
Choosing the topics to write about
Finding the keywords to target
How do Google and Yahoo! show your keywords
Writing with keywords in mind
Putting structure into your pages
Getting the best placements for your keywords
Optimizing your articles
Start writing naturally
How to write better titles
Getting more keywords into your title
Making sure you stay focused
Keyword density—what is it and why bother?
Using headlines in the best way
How to make your articles scanable
Getting keywords into headers and paragraphs
Using the metadata fields to your advantage
Writing good meta tag descriptions
How to use the Keywords field
Putting it all together
Summary
5. Joomla! Blogging and RSS Feeds
How is blogging good for SEO?
Creating fresh content
Google and blog indexing
Setting up Joomla! as a blog
How to structure your blog section
Choosing your blog categories
Stay focused and limit yourself
Creating a blog menu
Why use a Full Text instead of Intro Text feed
Separator and blog categories
Commenting anyone?
Why comments are important
Interaction with your visitors
Installation and configuration of the Disqus plugin
Setting up your commenting service on Disqus
Limitations of Disqus
Putting your RSS Feeds to work
Using Google's FeedBurner for SEO
Choosing your FeedBurner options for optimal results
Replacing your RSS Feed with the FeedBurner feed
How to claim your blog on Technorati
Using separate blog components
MyBlog—a commercial blogging component
Summary
6. Create Search Engine Friendly URLs with sh404SEF
What are the best SEF URLs?
Available choices for SEF components
Why you should choose sh404SEF
How to get hold of sh404SEF
Installation and basic configuration
Looking for the optimal basic configuration options
Setting up the plugin
How about the 404 page
Looking at advanced configuration settings
Taking care of extended basics
How to optimize your plugins
Extra components, SEF, and other plugins
Language setting and SEF
Getting advanced, are you?
Cache management
Advanced component configuration
By component settings
Using the best Meta/SEO option settings
Security 404, and advanced
How to change your Home page Meta settings
Putting meta tags on Non-SEF components
Taking it one step further—special URLs
Solving and preventing possible problems
Summary
7. The Importance of Good SEO Joomla! Templates
Finding the right template for your site
What to look for in SEO templates
Why validation matters
Why you should look at code positioning
Leave your tables behind
Choosing between free and commercial templates
Another problem with free templates
Why go for commercial templates?
What does usability have to do with SEO
How to make your site sticky
Headlines and typography
Going for fixed or fluid?
Display font changes for bigger or smaller text
Why use fast templates
Summary
8. Why Speed is Important in SEO
Finding your slowdowns
Using OctaGate for insight
YSlow is what you need
Using the cache function of Joomla!
Set the caching for your modules
Optimize your server settings
Caching outside Joomla!
Optimizing CSS...

Table of contents

  1. Joomla! 1.5 SEO

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