eBook - ePub

La gestione del rischio reputazionale nella prospettiva finanziaria

Name: La gestione del rischio reputazionale nella prospettiva finanziaria
Author: Valentina Cioli

Criticità ed evidenze empiriche

Valentina Cioli,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

La gestione del rischio reputazionale nella prospettiva finanziaria

Criticità ed evidenze empiriche

Valentina Cioli,

About this book

Nell'attuale contesto economico e sociale, la reputazione ha assunto un'importanza centrale per le aziende: i clienti non si accontentano più soltanto del prodotto in sé ma vogliono conoscere e avvicinarsi alla realtà dell'impresa. Le aziende, quindi, devono prestare particolare attenzione ai messaggi che esse veicolano all'esterno, che possono influenzare negativamente o positivamente la reputazione e, di conseguenza, la performance aziendale nel medio–lungo periodo. All'inizio dello studio viene approfondita la rilevanza della reputazione nelle aziende, facendo riferimento al potere che gli stakeholder interni ed esterni hanno sulla stessa e citando gli effetti positivi che una buona reputazione può avere sui risultati aziendali in generale e, soprattutto, in termini di performance finanziaria; al termine vengono analizzate alcune evidenze empiriche a livello nazionale e internazionale in presenza di eventi straordinari black swan inattesi.

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Yes, you can access La gestione del rischio reputazionale nella prospettiva finanziaria by Valentina Cioli in PDF and/or ePUB format, as well as other popular books in Business & Finance. We have over one million books available in our catalogue for you to explore.