
Professional and Business Communication
Personal Strategies for the Post-Digital World
- 370 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Professional and Business Communication
Personal Strategies for the Post-Digital World
About this book
This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings.
The third edition of this popular text has been thoroughly revised and updated to cover the dramatic shifts in communication practices that have been driven by remote working and increased technology use. It explores the current and likely future impact of these changes on communication practices, both for good (borderlessness; flexibility) and bad (isolation; burnout; fatigue) and looks at contemporary trends and future developments. This edition has also been revised to include even more examples, cases, tasks, activities, and discussion topics, with pedagogical features designed to aid international students. This popular text (and the accompanying website) will continue to support students on business, management, and professional courses for years to come.
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Information
Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Contents
- Acknowledgments
- Introduction
- PART 1 HOW WE UNDERSTAND AND ANALYSE THE WAYS WE COMMUNICATE IN ORGANISATIONS
- PART 2 PRESENTING INFORMATION: EFFECTIVE METHODS AND MEDIA
- PART 3 EFFECTIVE INTERPERSONAL AND GROUP COMMUNICATION
- PART 4 FUTURE-GAZING
- Index