Seamless
eBook - ePub

Seamless

Successful B2B Marketing, Selling, and Account Management

  1. 245 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Seamless

Successful B2B Marketing, Selling, and Account Management

About this book

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.

In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.

This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and "Dos and Don'ts" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.

Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.

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Yes, you can access Seamless by Peter D. Bayley in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.

Information

Subtopic
Sales

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Foreword
  8. Acknowledgments
  9. Introduction
  10. Chapter 1 Market Research, Analysis, and Segmentation
  11. Chapter 2 Company Branding and Competitive Positioning
  12. Chapter 3 Prospect Qualification and Competitive Analysis
  13. Chapter 4 Promotion, Go-To-Market Strategy, and the Sales Process
  14. Chapter 5 The Pitch—Proposal, Tender, and Presentation
  15. Chapter 6 Evaluation, Trial, and Closing
  16. Chapter 7 Installation and Support
  17. Chapter 8 Post-Sale Strategic Account Management
  18. The Outro
  19. Bibliography
  20. About the Authors
  21. Index
  22. Backcover