Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.

Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.

This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

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Yes, you can access Luxury Marketing, Sustainability and Technology by Park Thaichon, Sara Quach, Park Thaichon,Sara Quach in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Year

Print ISBN

eBook ISBN

Edition

Topic

Business

Subtopic

Consumer Behaviour

Index

Business

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of Contributors
1 Luxury Marketing and Sustainability in the South Asian Context
2 Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management
3 Ethical and Sustainability Issues of Artificial Intelligence (AI) in the Luxury Industry
4 Luxury Brands and Pro-environmental Behaviour through Commitment: The (Un)Awareness Perspective
5 Attention toward Sustainability in Premium Food Packaging: An Eye-Tracking Study on Red Meat
6 Exploring the Role of Sustainable Organic Food Consumption and the Role of Organic Food as a Luxury Product: A Case Study in Nepal
7 Assessing the Impact of Sustainability News Clips on Fast-Fashion Brands Purchase Intention: A Neuromarketing Study
8 The Present and Future of the Luxury-Sustainability Paradox
9 Localized Luxury and Luxury Marketing: Meaning Makings of Chinese Luxury Brand
10 Luxury Marketing within a Chinese Consumers’ Perspective: Local versus Global Luxury Brand Consumption
Index

About this book

Frequently asked questions

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Table of contents