Instant Social Media Marketing with HootSuite

Kunal Mathur

• Publisher: Packt Publishing
• Year: 2013
• Topic: Computer Science
• eBook ISBN:
  9781849696661
• Subtopic: Computer Science General
• Index: Computer Science

In Detail

Social media enables people to interact, share content, collaborate, and participate in user generated content. There are websites and applications dedicated to social networking, bookmarking, microblogging, and social curation; generating a lot of information in a very engaging manner. If it is not done correctly, then it can present real problems for a brand or companys image and reputation.

Instant Social Media Marketing with HootSuite is a practical guide that provides marketers with explanatory, step-by-step exercises to search, comment, track, and analyse conversations over the Web about their topics of interest or brands.

This fast-paced guide on the HootSuite social marketing tool breaks down the confusion that surrounds learning and managing social profiles. It will provide you with a number of clear, practical recipes that will help you understand and benefit from regular reporting.

You will also learn about posting, replying, scheduling, and managing various social media profiles directly from HootSuite. Step-by-step instructions will show you how to check user profiles, conversations, create and assign tasks to teams, and generate reports using HootSuite Analytics.

If you have multiple social profiles such as LinkedIn, Twitter, Facebook, YouTube and others, and want to simplify your life by managing all of them from same the tool and generate reports, then this is the book for you.

Approach

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. A step-by-step, short and fast-paced tutorial, packed with powerful recipes that will teach you how to enhance your social networks with HootSuite.

Who this book is for

If you are a marketer who is new to social media marketing and are looking to manage and track multiple social media profiles such as LinkedIn, Twitter, and Facebook, then this book is ideal for you. Familiarity with social media networks and tools are expected.

Instant Social Media Marketing with HootSuite

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Instant Social Media Marketing with HootSuite

Copyright © 2013 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: October 2013

Production Reference: 1241013

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-84969-666-1

www.packtpub.com

Credits

Author

Kunal Mathur

Reviewers

Catherine Arizan

Jason Schmitt

Acquisition Editors

Saleem Ahmed

Kunal Parikh

Commissioning Editor

Poonam Jain

Technical Editors

Pramod Kumavat

Adrian Raposo

Project Coordinator

Joel Goveya

Copy Editor

Alisha Aranha

Proofreader

Joanna McMahon

Production Coordinator

Nitesh Thakur

Cover Work

Nitesh Thakur

Cover Image

Conidon Miranda

About the Author

Kunal Mathur is a digital marketer specializing in the social media domain. He holds a Post Graduate Diploma in Management and also possesses a Diploma in Advertising and Public Relations. He is a HootSuite Certified Professional and also has expertise in other known tools for social media listening, reputation management, and competitive assessment. He has been active in the field of social media for almost a decade through various social networking sites.

He is currently working in a US-based multinational company, and is handling a social media team and projects in his current role. His interests lie in philately, chess, and learning various marketing software and tools.

I want to thank my parents, sister, and brother-in-law who encouraged and supported me, in spite of all the time it took me away from them.

I would like to thank Packt Publishing for enabling me to write and publish this book, with special thanks to Ameya, Joel, and Poonam for answering my endless questions and helping me throughout this process of book writing.

About the Reviewers

Catherine Arizan is a digital communications strategist with a strong background in social media marketing. She is currently managing the marketing department at Animatron, a Boston-based software startup developing HTML5 animation tools.

Jason Schmitt is an Assistant Professor/Director of Communication Studies at Green Mountain College in Poultney, Vermont. Jason is a seasoned professor bringing with him a wealth of knowledge and experience within the areas of communication, media, social media, journalism, new technology, and regional creativity.

Jason was one of the first educators in the country to partner with HootSuite University, offering students the chance to become Certified HootSuite Professionals. He is a regular contributor, focused towards technology and media for the Huffington Post. Jason's first book Speaking with a Purpose came out in 2013 for all global markets through Pearson Publishing.

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Preface

If you are a marketer who manages and tracks multiple social media profiles, such as LinkedIn, Twitter, and Facebook for your organization, this book is for you. All these social media platforms are generally updated and managed from their respective websites, which takes a lot of time to post on each one of them individually. Creating reports and managing them becomes difficult, as marketers have to collect statistics and data from all social profiles separately, and then evaluate them after proper compilation. All this and more can be easily done and managed from a single social media management tool, HootSuite. This tool helps to post on all social profiles, schedule comments, track links, create reports, and a lot more to excel in social media marketing.

What this book covers

Creating your HootSuite account (Simple), explains about various plans and features that HootSuite offers to marketers. It briefly explains and helps you to choose the best plan as per your...

Table of contents

• Instant Social Media Marketing with HootSuite