Building E-Commerce Solutions with WooCommerce

Robbert Ravensbergen

• Publisher: Packt Publishing
• Year: 2013
• eBook ISBN: 9781782166405
• Edition: 1
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

In Detail

Building an online store is often considered to be a difficult and complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is built using WordPress best practices both on the frontend and the backend. This results in an efficient, robust, and intuitive plugin. Learn to use this strong e-commerce solution and set up your own web shop in just a couple of hours.

Building E-Commerce Solutions with WooCommerce is a practical guide that delivers the knowledge you require to set up and get going with WooCommerce. This book also shows you how to choose a WooCommerce theme and set up different payment methods, in addition to helping you to keep a birds-eye view of incoming sales and reviews, stock levels, general store performance, and statistics from the WordPress dashboard.

You will start by installing WooCommerce and exploring the WooCommerce settings. Then, you will move on to creating and adding simple and complex products, and also set up payment and shipping methods. Once your store is up and running, you will learn how to process your orders, look at the reports, and even expand the functionality further with additional plugins. Finally, the book shows you how to choose a WooCommerce theme and adjust the theme settings.

Approach

Building E-Commerce Solutions with WooCommerce is a step-by-step tutorial with informal but informative tone.

Who this book is for

This book is written for users with an existing WordPress website who want to add e- commerce functionality to their current solution. This book is also suitable for web design agencies working with WordPress. As a pre-requisite, it is assumed that you already have some experience of PHP and using WordPress.

Building E-Commerce Solutions with WooCommerce

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Table of Contents

Building E-Commerce Solutions with WooCommerce

Credits

About the Author

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers and more

Why Subscribe?

Free Access for Packt account holders

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. Setting Up WooCommerce

Preparing for takeoff

Installing WooCommerce

Setting up WooCommerce

The General Settings tab

The Catalog Settings tab

The Pages Settings tab

The Inventory Settings tab

The Tax Settings tab

Summary

2. Creating Your First Products

Setting up categories

Creating your first product

General data

Inventory data

Shipping data

Attributes

Advanced data

Setting up categories, tags, and product images

Summary

3. Other Product Types

Working with tags

Using attributes

Setting up variable products

Other product types

Grouped products

Virtual products

Downloadable products

External/Affiliate products

Summary

4. Payments, Shipping, and Coupons

Payment methods

Payment methods to be used

What you need to know about credit cards

Setting up PayPal

Shipping methods and prices

Shipping classes

Carrier integration

Using discount coupons

Summary

5. Working with WooCommerce Themes

Making or buying a theme

Finding and selecting WooCommerce themes

Things you should pay attention to when buying a theme

Installing a WooCommerce theme

Working with theme settings

Summary

6. Customize or Create a WooCommerce Theme

What we need to get started

Tools

WordPress theme basics

Developing WooCommerce themes

WooCommerce CSS

WooCommerce hooks and filters

Summary

7. Running Your Online Store

Adjust notification e-mails

Work with sales orders

Reporting

Summary

8. More Possibilities Using Plugins

Where to find WooCommerce plugins

Popular and useful WooCommerce plugins

Online marketing

Mailchimp integration

Social coupons

Google shopping

Running your store

Table rate shipping

Invoicing

Subscriptions

Reporting

Additional product possibilities

Product add-ons

Business-to-business catalog

Importing product data

USA tax calculations

Summary

Index

Building E-Commerce Solutions with WooCommerce

Copyright © 2013 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: November 2013

Production Reference: 1151113

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78216-640-5

www.packtpub.com

Cover Image by Tina Negus (<[email protected]>)

Credits

Author

Robbert Ravensbergen

Reviewers

Max Rice

Brent Shepherd

Acquisition Editors

Andrew Duckworth

Julian Ursell

Commissioning Editor

Deepika Singh

Technical Editors

Shashank Desai

Jinesh Kampani

Project Coordinator

Michelle Quadros

Proofreader

Hardip Sidhu

Indexer

Priya Subramani

Production Coordinator

Manu Joseph

Cover Work

Manu Joseph

About the Author

Robbert Ravensbergen is an experienced IT Manager who worked for several companies in The Netherlands. In 2009, he became interested in open source technology. Joomla was very popular during those days. He started his company Joomblocks.com, created his first Joomla extensions, and worked on multiple Joomla projects.

As time went by, he learned about other open source solutions as well, and got interested in WordPress. During 2010, his first book about WordPress was released in The Netherlands. After that, several Dutch titles followed about WordPress, Joomla, and Magento, all of which were very successful.

In 2013, he released his first English book with Packt Publishing, Magento Beginner's Guide second edition. He wrote the book together with Co-author Sander Schoneville. This book about WooCommerce is his first solo title that is released by Packt Publishing.

I would like to thank the people at Packt Publishing for their hard work and giving me the opportunity to release two books within a very short period of time! I also would like to thank the reviewers for spending their valuable time just to create a better end product.

About the Reviewers

Max Rice is a co-founder of SkyVerge, Inc. He discovered his love of technology at the age of nine when he took apart family computers, then had to figure out how to put them back together (that resulted in interesting calls to Gateway tech support). He became interested into the software side of things and began programming in high school. Following a stint as a Technology Director for a small company. While doing freelance web design, Max returned to his first love, software development, and he paired up with Justin Sternto and founded SkyVerge, which specializes in eCommerce software. SkyVerge has become the largest WooCommerce developer due to its...

Table of contents

• Building E-Commerce Solutions with WooCommerce