Creating Value for Leaders

Balancing the Interests of Customers, Employees, Investors, and the Marketplace

Gautam Mahajan

• Publisher: Productivity Press
• Year: 2023
• Print ISBN: 9781032464220
• eBook ISBN: 9781000868937
• Topic: Business
• Subtopic: Human Resource Management
• Index: Business

Creating value is the foundation of all business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader's vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders.

Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders.

This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.

Table of contents

• Cover
• Endorsements
• Half-Title
• Title
• Copyright
• Dedication
• Contents
• Foreword by Professor Philip Kotler
• Acknowledgements
• About the Author
• Introduction
• 1 Value
• 2 Value Creation Education
• 3 Customer Value
• 4 Customer Value Starvation
• 5 Employee Value
• 6 Businesses and Institutions
• 7 Profits and Value
• 8 Value Destruction
• 9 Leaders, Executives, and Value Creation
• 10 Transformation and Value Creation
• 11 Purpose and Value Creation
• 12 Sustainability and Value Creation
• 13 Disruption and Creating Value
• 14 Marketing and Value Creation
• 15 Value Creation and Technology
• 16 Value Creation for Suppliers and Partners
• 17 Value and Values
• 18 Value Waiting to Happen and Innovation
• Appendix A: Guide to Customer Value Creation Definitions
• Index