Analysing Media Texts
eBook - PDF

Analysing Media Texts

  1. 104 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Analysing Media Texts

About this book

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

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Yes, you can access Analysing Media Texts by Andrew Burn,David Parker in PDF and/or ePUB format, as well as other popular books in Education & Education General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Continuum
Year
2003
Print ISBN
9780826464705
eBook ISBN
9781441169419
Edition
1

Table of contents

  1. Contents
  2. Series Introduction
  3. Acknowledgements
  4. 1 Multimodality and Textual Analysis
  5. 2 The Skater and the Old Man: Multimodal Design and Moving Image Production
  6. 3 Chocolate Politics: Analysing Websites
  7. 4 Returning to Hogwarts: The Modality of Computer Games
  8. 5 Transforming Hannibal: Interview Data and Textual Analysis
  9. 6 Key Principles and Practices
  10. References
  11. Index